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ANYBODY CAN WEAR MAKE-UP: barenbliss’ mission for inclusivity

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October 8, 2022

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Men in makeup was not just unusual here in the Philippines but it was looked down upon; nevertheless, we can see progressive strides towards improving this notion throughout the years. From Vice Ganda; Bretman Rock to Paolo Ballesteros- these are just some of the most powerful Filipino names in the makeup industry that inspire others to explore and be themselves, but why do some men still have issues experimenting with make up even if they want to? Some men are having difficulties finding the right product that caters to their needs. There exists a stigma wherein people believe that only queer men wear make up. This results in certain men wanting a more natural finish when it comes to make up. The perfect products to achieve that natural “no makeup-makeup look” as well as those that are great for “on-the-go” are hard to come by in the Filipino market.

In Korea, makeup is a beauty staple not only for women but also for men. For this reason, you can see the difference between Filipino and Korean culture in beauty. barenbliss, a Korean cosmetic brand was introduced to the Filipino market last May 2022 and one of its goals is to provide high-quality, easy-to-use cosmetics for all. Its makeup products enhance one’s natural beauty and are marketed not only to women but to men as well.

barenbliss introduces the skincare-infused True Beauty Inside Cushion. This high-coverage and sun-protecting cushion – that is also waterproof and sweatproof – can maintain that flawless matte finish for up to 24 hours upon application without that heavy and cakey feeling. If you’re always on the go, then it’s your lucky day! This cushion is perfect for travel and touch ups.

Wearing a pop of color on the lips is never a crime. Anyone – male or female – can wear any shade of lip color they wish to. The Peach Makes Perfect Lip Tint is not your average lip tint. These tints will leave your lips with that shiny and glossy stain, as if you added lip gloss! It literally is a 2-in-1 lippie– poppin’ color with a glossy stain! These peach-scented tints contain the natural goodness of shea butter, jojoba oil, olive oil, meadowfoam seed oil, sunflower seed oil and almond oil, which are rich in antioxidants and nutrients to give you healthy and glossy looking lips for up to 24 hours!

With this, barenbliss opens doors for makeup beginners men who want to enhance their natural beauty. Be it men, women or anything in between, barenbliss makeup does give you that flawless finish with a boost of confidence!

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Hi I'm Katsy

 

I'm an architect by profession, a writer by passion, and an entrepreneur by choice.

Currently based in Manila, Philippines as principal for design company, focidesign.co, I am also a regular contributor to online beauty portal, Project Vanity. I have also worked with several brands including Sephora Digital SEA, Avon, Maybelline, and L'Oreal Paris in various capacities.

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